I’d like to report a personal first for me. Last week I went to Target to buy feminine products. This was a fully legitimate mission into completely uncharted territory where I was armed only with a shopping list and my jittery self-confidence (complete with thoughts like “c’mon man, you’re married now, this is ok….right?”)
I went to Target on a Friday night. Apparently it was “moms shopping alone and teenage guys kicking it at Target” night. Probably the worst night to go on your first feminine products-buying expedition. I was self-conscious so I first parked my cart outside the aisle and then slipped into the aisle when it was unoccupied.
I looked down at the list at item number one and immediately panicked. The first item didn’t have a brand name! But the panic was short-lived, as I realized that Target pretty much only carries one brand of pads and tampons (what happened to Kotex and Stayfree? I knew those brands!) Problem solved.
But then I realized that there are twenty types of pads and all of the packages look the same. Nightmare. So I look down at the list and went for the first descriptor. Check. Ok. Then I looked for descriptor 2…but then I realized that although all of the packages look really similar, they can contain totally different products. For instance, wings. C’mon, even I know that wings change everything. Why isn’t the entire box of pads with wings shaped like a bird’s wing or something??? (Yes I now realize that the regular maxis are sold in packages that are as big as bales of hay, but still)
I then realized another problem - not only were there different descriptive words, those words are translated into different languages. Is that really necessary? They can’t make different boxes for different countries? Will a non-English speaking person really not be able to figure out the difference between a “super” and a “normal?” I think “normal” is actually “normal” or “regular” in Spanish. It’s the same word. Why is this translation necessary? You’d think extra information could never hurt, but having the translations of each word makes the packaging tougher to read and distinguish.
Then I noticed that they sell different numbers of certain kinds of pads. For instance, a package of normal pads contains 16 pads, but a package of super pads only has 14. I’m sure this is common sense to any girl, but I had to actually check to make sure I wasn’t messing up by buying the wrong number. I ended up realizing that it made sense to sell less supers because those probably have more material and are probably more expensive.
Finally, I realized one extremely helpful thing - they package different types of pads into different colored wrappers. That’s a fantastic idea. Really amazing idea. I love that idea. I finally had my product.
Now I was only halfway done.
I started on the tampon section. I found these slightly easier to navigate, probably because the packaging is just a little big easier to distinguish (kudos to the Tampax box design team). But the tampon section leads to…a lot of questions for guys. I mean, we know how tampons are used…but we don’t really know how tampons are used. And there’s nothing that makes a guy realize that more then staring at a wall of tampons. I had tons of thoughts rushing through my head such as “cardboard applicator? That can’t feel good…” and “pearl…now that sounds nice.”
Unfortunately, the needless translation of terms occurs with tampons too. Let’s see, Regular is “regulier”, “lite” is “light” and tampons are “tampones.” Tampones?
Finally, after what seemed like an eternity (but was probably no more than 5 minutes), a mom-type person walked by, looked at me, and laughed. I figured this would happen, but I realized that she laughed because I had the most incredulous look plastered on my face as I was staring at two “combo” packs of tampons. That must have looked funny. That look on my face was totally genuine and involuntary.
I finally figured it all out. I felt great leaving the aisle with products in the cart. Almost triumphant.
And of course I screwed up and bought the wrong combo pack.